Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2023, the company’s net sales totaled EUR 174 million and comparable operating profit margin was 18.4 percent. Globally, there are roughly 170 Marimekko stores, and online store serves customers in 38 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 470 people. The company’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com

We are looking for a creative and experienced

GLOBAL SOCIAL MEDIA MANAGER

to join our Go-to-Market team based both at Marimekko´s HQ in Helsinki and at our Stockholm office.

The Go-to Market team is responsible for leading Marimekko’s global go-to-market strategy and omnichannel marketing planning, ensuring high brand impact and commercial success. As a part of the Global Marketing & PR Department, the Go-to-Market team works in close collaboration with many company functions including design, sales, technology and corporate communications.

In this exciting role you will be developing and managing Marimekko’s global Social Media Strategy as well as planning and executing social media content and concepts to respond to the needs of the global Marimekko business. 

This is a full-time permanent position, based in Marimekko HQ in Helsinki, in which you will report to Marimekko’s Head of Go-to Market.

Main responsibilities:

• Driving and developing Marimekko’s global social media strategy as one of the key anchors for brand awareness and engagement growth. 
• Overseeing, developing and executing the social media content strategy and calendar, ensuring timely delivery of impactful high-quality social media campaign planning supporting the brand’s most significant campaigns and global brand moments.
• Providing market area teams with guidelines for seasonal and ongoing social media activities and direction.
• Managing global boosting budget to ensure optimized global reach, engagement and follower growth.
• Leading and managing social media content creation budget and processes 
• Providing team with social media insights on a regular basis and reporting on progress 
• Leading and developing global social media reporting to ensure implementation of data-driven strategies to further improve social media strategies and performance. Overseeing and utilizing analytic tools to track social media KPIs. Generating reports, trend analysis and insights to the wider global marketing team.
• Collaborating cross-functionally to integrate social media with marketing and brand initiatives.

 In order to succeed in the role, you have:

• Preferably a relevant educational background (Bachelor’s or Master’s degree) in Marketing, Digital Marketing or Communications
• At least 5 years of experience in social media management
• Experienced in social media strategies, content planning, budgeting and performance optimization on platforms like Instagram, Facebook, Pinterest, TikTok etc.
• Excellent understanding of Marimekko’s global competitor and peer social media landscape.
• Experience in building and nurturing an online community and fostering positive brand sentiment.
• A results-driven and commercial mindset
• Excellent project management and collaboration skills and drive to perform well under pressure
• Fluency In English and Finnish, both verbal and written.
• Excellent communication and presentation skills

At Marimekko we encourage people to be themselves and value diversity. We believe in fairness and doing things together, using common sense and finding joy in our work. If you connect with these values and have the right background, we might be able to offer you a unique opportunity to work in an exciting, international environment with one of the most iconic lifestyle brands.

If all this sparks your interest and you feel like you are the one, we are looking for, please send your application including your CV and cover letter with salary expectation via our career site at http://company.marimekko.com/careers. We will start the interviews already during the application period so please, let us hear from you as soon as possible but no later than on 10.1.2025. For more information about the role, please contact Anna Hammar Head of Go to Market by phone +46 721 731 920 on Tuesday 7^th of January 15:00-16:00 CET.

Marimekko is ranked as the 2nd most attractive employer in Finland amongst business professionals according to Universum’s ranking. Marimekko is also the 3rd most attractive employer in Finland amongst business students. Read more about the Universum’s study here.

Marimekko's culture and working environment are founded on equality, inclusion and cherishing diversity. Recruitment is always based on business need, and the candidates are evaluated on relevant knowledge, skills and experience as well as motivation.